Martin Krejčí for Gillette

The drought is over: Gillette is back in the Super Bowl for the first time in 16 years! Check out Martin Krejčí's most recent work which foregoes the usual Super Bowl commercial gimmicks of celebrities, famous athletes, and cute babies or animals. This ad is all about the new GilletteLabs razor and what it can do for men who need a quick and easy shave (as easy as washing your face). An innovation-focused campaign--from the music to the camera tricks--Krejčí charges each element with a central theme: effort comes easy. You can see more from Martin Krejčí here.