Java Jacobs for Pot Pasta 'The Opera'

Pot Noodle’s latest spin-off - Pot Pasta - receives a operatic launch film from Ruffian’s Java Jacobs. Time is at a premium for these aspiring vocalists. Luckily, the brand’s Italian time-savers make practice easier. Always helps when you have a tenor next door, too.

Enter Britain’s Got Talent winner Paul Potts to complete the ensemble. The former mobile phone salesman is a good match for the brand’s underdog ethos - and he proves game for this kitchen-sink opera.

The brand widen their menu while retaining their humorous aspirational tone. As luck would have it, the ad also marks ten years since Potts’s BGT triumph. Handy promotion for all involved. You can view Java's full reel here.